HUB24 (ASX: HUB) has been awarded Best Industry Platform for Managed Accounts Functionality in the 2016 Investment Trends Platform Competitive Analysis & Benchmarking Report. The investment platform also received the awards for Best Tablet/Smartphone Access, and Best Navigation and User Interface for the second year in a row, demonstrating its position as a leader in platform innovation.

Additionally, HUB24 moved into second place from third in 2015, in terms of overall platform functionality. HUB24 also achieved outstanding scores in the areas of online business management and reporting, as well as high scores for decision support tools, product offering, transaction tools and integration.

The Investment Trends Platform Competitive Analysis & Benchmarking Report is based on detailed analyst reviews comparing leading Australian platform providers across 526 aspects of their service offerings.

“We’re very proud to be recognised by Investment Trends as a leading platform provider for financial advisers and licensees in the Australian market, and it’s fantastic that companies like HUB24 can make a difference in our industry by creating real value for advisers and their clients. These results are a testament to the continuous improvements we make to our platform, based on the feedback we get from our advisers and licensees,” HUB24 Managing Director Andrew Alcock said.

“Our platform was built for the changing needs of financial advisers on smart technology that allows us to respond nimbly to market demand for new solutions. We will continue to invest in our platform to deliver superior outcomes for advisers looking for choice, ease of use, quality and value for money,” he added.

A leading managed accounts offering

HUB24 has long led the managed accounts market, with its platform offering superior managed account capabilities since 2009.
As adviser business models realign around the customer, managed portfolios are altering the traditional value chain, providing enhanced business efficiency for advisers, and transparency and cost-effectiveness for their clients. According to research by Morgan Stanley [1], managed portfolios could in the future account for 75% of all platform inflows.

“HUB24 has the largest, most functional managed portfolio and SMA solution in the market integrated with a comprehensive investment and superannuation platform and this award is testament to our leadership in this space.

“We launched our market-leading international managed portfolio capabilities in 2016 and are committed to further innovation and investment in this growing investment class,” said Mr Alcock.

Growth and innovation

The 2016 Investment Trends Platform Competitive Analysis & Benchmarking Report found that new development spending in the industry shifted its focus in 2016 from compliance to new functionality, highlighting the increased demand for more innovative and efficient technology for advisers.

“HUB24’s market leading technology and commitment to innovation is propelling us to the forefront of the market as we support advisers to achieve greater efficiencies and maximise outcomes for their clients,” Mr Alcock said.

[1] Morgan Stanley Disruptors: Australia Financials, Managed Accounts – Evolution or Revolution? report. 22 June 2016.

Article first published in AdviserVoice: