Sydney, 14 August 2025 – HUB24 today announced that an increasing number of High Net Worth (HNW) clients is driving demand for innovative solutions like the recently launched HUB24 Private Invest.
In April, HUB24 launched Private Invest, an innovative and unique wholesale solution that brings together HUB24’s leading HNW capabilities, including HUB24’s award-winning platform and deep expertise in non-custody administration, with over $23 billion in non-custody assets currently administered on PARS (Portfolio Administration and Reporting Service).1,2
Designed specifically for HNW and UHNW clients, HUB24 Private Invest provides easier access to a broader range of wholesale investments, simplifies the administration of custody and non-custody assets and, through Engage, the next evolution of HUB24’s leading reporting capability, provides clients with a complete view of their investments.
Australia’s HNW segment is growing, with 690,000 investors holding over $3.4 trillion in investments, up 13% from the previous year. This trend is expected to continue, with an estimated $3.5 trillion set to transfer between generations over the next 20 years driving private wealth advisers to adapt their service models to meet growing demand.3
Research also reveals more than 50 percent of advisers servicing HNW clients rely on manual processes when administering non-custody assets and in some cases, HNW investors are using spreadsheets to gain a consolidated view of their investment portfolios.3
HUB24’s Head of Broker and Private Wealth Distribution, Anne Hamieh, said these insights highlight the need for solutions that empower private wealth advisers to better serve this growing segment.
“We’ve been collaborating with private wealth advisers to develop innovative solutions that meet the evolving needs of their clients and help them deliver their value proposition. HUB24 Private Invest extends our leading HNW capability, with further flexibility to enhance the client experience.
“As Australia’s HNW segment continues to grow, we are leading the way in developing innovative solutions for private wealth businesses to deliver the tailored solutions their clients need.”
Other key features of HUB24 Private Invest include a single offer with one application for private wealth advisers and their clients to access an extensive investment menu – including alternative investments such as private credit, private equity, and private infrastructure administration of non-custodial investments, all through a single portal that provides consolidated and interactive reporting.
1 HUB24 was ranked as the #1 platform in the HNW category and Best Overall Platform in the Investment Trends 2024 Platform Competitive Analysis and Benchmarking Report.
2 PARS FUA as at 30 June 2025.
3 Investment Trends 2024 High Net Worth Investor Report.