Sydney, 19 November 2025 – At the FAAA Congress in Perth, HUB24 will introduce myhub, an ecosystem concept being developed that provides access to leading advice technology solutions and leverages AI-powered natural language prompting to address the productivity challenges for advice practices.
To deliver these efficiencies, myhub will integrate leading advice technology including HUB24 Group capabilities (HUB24 platform, Class and myprosperity) as well as services and solutions from providers including Vital Business Partners and Finura Digital.
myhub is intended to be flexible enough to integrate applications developed by practices and licensees, streamlining tasks including client meeting preparation, scenario modelling, client goal tracking, SOA creation, and compliance checks within one secure ecosystem.
With 10.2 million Australians open to seeking financial advice and only 15,250 financial advisers available, the advice sector faces a significant capacity gap. HUB24 is developing myhub as part of its commitment to collaborate with advisers, licensees and industry partners to enable accessible advice for more Australians.¹
According to HUB24’s Director Strategic Development, Jason Entwistle, the key to unlocking productivity is removing inefficiencies in the advice implementation process.
“While platforms such as HUB24 have enhanced productivity in areas like portfolio management and reporting, there are still many inefficient processes within an advice practice, which have not been addressed due to the lack of investment in high quality accessible data, industrial scale technology, and innovation.”
He added: “By leveraging data and emerging technology, and through collaboration with licensees and leading technology providers, HUB24 is addressing this need while continuing to invest in our market-leading platform to enable advisers to deliver financial advice for more Australians.”
In early 2026, myhub will commence a pilot program for licensees, advice networks, and advisers to co-design the solution.
1Adviser Ratings Adviser Musical Chairs Report, Quarter 2 2025; Investment Trends 2024 Australian Financial Advice Report.
For media enquiries contact:
Fiona Harris
fharris@hub24.com.au
P: 0466 012 434
About HUB24
HUB24 Limited is listed on the Australian Securities Exchange, and includes the award-winning HUB24 Platform, HUBconnect, Class, NowInfinity and myprosperity.
The HUB24 Platform offers advisers and their clients a comprehensive range of investment options, including market-leading managed portfolio solutions, and enhanced transaction and reporting functionality. As one of the fastest growing platforms in the market, the platform is recognised for providing choice and innovative product solutions that create value for advisers and their clients.
HUBconnect focuses on leveraging data and technology to provide solutions to common challenges for stockbrokers, licensees and advisers and enable the delivery of professional advice to more Australians.
Class is a pioneer in cloud-based wealth accounting software and is recognised as one of Australia’s most innovative technology companies. Class delivers SMSF administration, trust accounting, portfolio management, legal documentation and corporate compliance solutions to financial professionals across Australia who depend on Class to drive business automation, increase profitability and deliver better client service.
myprosperity is a leading provider of client portals for accountants and financial advisers, enabling streamlined service delivery, increased productivity and enhanced customer experience for finance professionals and their clients.
For further information, please visit www.HUB24.com.au